Sökning: "music industry"

Visar resultat 16 - 20 av 335 uppsatser innehållade orden music industry.

1. 16. Behind the Stage

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Isac Aspberg; Bianca Martell; [2023]
   Nyckelord :Live music industry; Music industry; Industry analysis; Musicians; Popular music;

   Sammanfattning : Live music has recently been a popular topic of discussion as a consequence of COVID-19's influence and the exponential rise of digital alternatives to live music. Stockholm, as the third largest music exporter in the world, might be assumed to be culturally enriched with live music flourishing in its center; but if we dig further into the Stockholm live music industry by listening to those who make up its pillars, namely musicians, what will we find? This thesis investigates the live music industry in Stockholm through the eyes of musicians and live music industry professionals. LÄS MER

3. 17. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesca Scriboni; Yasmine Ferchichi; [2023]
   Nyckelord :Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER

4. 18. Cloud gamings påverkan på konsumenter : Hur ser användarupplevelsen ut i den molnbaseradetjänsten?

   Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

   Författare :Philip McGeough Hänninen; Viktoria Waidele; [2023]
   Nyckelord :cloud gaming; immersion; förväntningar; UX;

   Sammanfattning : Spelbranschen är idag en av de största inom underhållning och utvecklas ständigt medhjälp av digitalisering. Inom både film- och musikbranschen har streaming blivitvedertaget och nu har det även börjat komma till spelvärlden i form av cloud gaming. LÄS MER

5. 19. The TikTok effect: How TikTok is shaping the way we consume music

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Greta Ranff; Loui Degener; [2023]
   Nyckelord :consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Sammanfattning : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. LÄS MER

7. 20. The Sounds of Our World: Navigating Live Music and Artist Growth in Harare

   Kandidat-uppsats, Lunds universitet/Sociologi

   Författare :Annika Medin; [2023]
   Nyckelord :live music; zimbabwe; harare; urban sociology; Social Sciences;

   Sammanfattning : Increasingly connected to urban development and vitality in modern discourses of urban sociology, live music is a social and cultural phenomenon with great potential for improving people’s, including artists, well-being. Still, the systems and networks which shape live music are specific to their local social, cultural and institutional contexts, leading to a range of perceptions. LÄS MER