Sökning: "narrative advertising"

Visar resultat 16 - 20 av 36 uppsatser innehållade orden narrative advertising.

  1. 16. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

    Författare :Rhianna Rees; [2019]
    Nyckelord :Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Sammanfattning : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. LÄS MER

  3. 17. SAGAN OM DET DIGITALA VARDAGSLIVET - En kvalitativ studie över Telenors tillämpning av narrativitet som strategisk kommunikationsresurs

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Sofia Lindén; [2019]
    Nyckelord :narrativity; strategic communication; strategy; commercials; branding; values; storytelling; semiotic analysis; narrative analysis.; Narrativitet; strategisk kommunikation; strategi; reklam; varumärke; företagsvärderingar; storytelling; semiotisk analys; narrativ analys;

    Sammanfattning : In the last couple of years, the amount of commercial messages in our society has increased steadily which in turn has made us humans very critical against all kinds of advertising. Brand researcher Douglas B. Holt even claims that this directly threatens brand's trustworthiness. LÄS MER

  4. 18. Trovärdig marknadsföring för en lat generation

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Agnes Malteson; Malin Terne Försund; [2019]
    Nyckelord :trovärdighet; marknadsföring; storytelling; CSM; millennials; reklam;

    Sammanfattning : Den här uppsatsen handlar om trovärdighet i reklam och om företags sätt att stärka sitt varumärke genom budskap om ansvarstagande. Detta undersöks ur ett millennialperspektiv eftersom att det är den generation som tangerar att vara det största kundsegmentet genom tiderna. LÄS MER

  5. 19. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lena Maria Halberstadt; Carolin Schumacher; [2019]
    Nyckelord :Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. LÄS MER

  7. 20. FEMME: extinct stereotypes

    Master-uppsats, Konstfack/Grafisk design & illustration

    Författare :Claire Bonnet; [2019]
    Nyckelord :femme; stereotypes; activism; feminism; capitalism; advertising; retrofuturistic; exhibition; museum; hope; 2050; visual culture; graphic design; installation; femininity; gender; visual research; narrative; animation; objects; feminist future;

    Sammanfattning : My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. LÄS MER