Sökning: "narrative transportation theory"

Hittade 3 uppsatser innehållade orden narrative transportation theory.

1. 1. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

   Master-uppsats, Stockholms universitet/Stockholm Resilience Centre

   Författare :Luja von Köckritz; [2023]
   Nyckelord :circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

   Sammanfattning : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. LÄS MER

3. 2. Stories in product descriptions - How advertising creativity in narrative advertising affects consumer responses

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Albert Bäckman; Eden Lev; [2022]
   Nyckelord :Narrative advertising; Advertising creativity; Product descriptions; Transportation theory; Product stories;

   Sammanfattning : Narrative advertising, ads that contain events, characters, and a plot (Boller & Olson, 1991a) has become widely popular among marketers. Simultaneously, advertising creativity, known as how original or relevant an ad is (Rosengren, Eisend, Koslow, & Dahlen, 2020), has been said to be the most important tool in a marketer's arsenal (Reid, King, & Delorme, 1998). LÄS MER

4. 3. Transmedia Narrative Transportation och hur influerare verkar på sociala plattformar : En netnografisk studie på hur individuella influerares förhållningssätt gentemot sociala plattformar kan ses med ett teoretiskt förhållningssätt

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Totte Möörk; Julia Frostensson; [2021]
   Nyckelord :Transmedia theory; Narrative transportation theory; Transmedia Narrative transportation theory; TNT; Influencers; Transmedia storytelling; social platforms; Netnography; Transmedium; Influerare; Netnografi; Sociala plattform; Sociala plattformar;

   Sammanfattning : The aim of this study is to compare how transmedia narrative transportation theory (TNT) can be used on social plattform by influencers to how they are doing it. Social platforms are a relatively new phenomenon that is constant evolving both technical and how it´s used by the society. LÄS MER