Sökning: "nasjonalt merkevare"

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  1. 1. Den Store Folkefesten : En undersøkelse av Norges image skapt av NRK dokumentaren ”Hurtigruten, minutt for minutt”

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Författare :Nina Klose; [2015]
    Nyckelord :Branding; national branding; image; norway; nrk; nasjonalt merkevare; merkevare; image; turisme; Norge; Nrk; Hurtigruten;

    Sammanfattning : The purpose of this study is to examine how Norway's image has been created by the information communicated in the TV-documentary "Hurtigruten, minute by minute". Using consumers acting as agents the information about Norway has been passed on in the form of re-representation on Twitter and Trip Advisor. LÄS MER