Sökning: "nation branding"

Visar resultat 11 - 15 av 131 uppsatser innehållade orden nation branding.

1. 11. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

   Kandidat-uppsats, Lunds universitet/Europastudier

   Författare :Linnea Hampus; [2023]
   Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

   Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

3. 12. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Nicodemus Adsersen; [2023]
   Nyckelord :Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

   Sammanfattning : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. LÄS MER

4. 13. Beyond the music : Exploring the Dynamics of National and European Identity in the Eurovision Song Contest

   Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

   Författare :Maja Ahlberg; [2023]
   Nyckelord :Eurovision Song Contest ESC ; European identity; national identity; popular culture; nation-building; Imagineering; constructivism; imagined communities; soft power;

   Sammanfattning : This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. LÄS MER

5. 14. PRIORITERAR EU:S MEDLEMSSTATER GEMENSKAPEN ELLER SITT NATIONSVARUMÄRKE HÖGST? En kvalitativ studie av några av EU:s medlemsstaters Kinapolitik

   Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Natalie Tegelberg; [2022-02-08]
   Nyckelord :Europeiska unionen; Kina; nation branding; inramning; textanalys;

   Sammanfattning : Uppsatsen tar avstamp i insikten att länder i internationella organisationer slits mellan två motstridiga krafter. Å ena sidan förväntas medlemmar i internationella organisationer uppvisa enighet, med gemensamma ställningstaganden och gemensamt agerande. LÄS MER

7. 15. Värt att vara värd? : En kvantitativ studie om Mega-sport events påverkan på destinationsbild och reseintention hos svenska sportintresserade personer.

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Daniel Svensson; Olle Spetz; [2022]
   Nyckelord :Mega-sport event; nation branding; destination image; push and pull factors; Mega-sport event; nation branding; destinationsbild; push och pullfaktorer;

   Sammanfattning : This study aims to create a greater understanding of how mega-sports events can be used as a means of nation branding to influence the destination image and travel intention of the host nation. In this thesis, the authors, through a deductive approach and a quantitative research strategy, conducted a survey of Swedish people interested in sports. LÄS MER