Sökning: "nationalekonomi marketing"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden nationalekonomi marketing.

  1. 1. Are consumers inattentive to fuel saving for Electric Vehicles? A stated choice experiment

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Lanxi Ji; [2024]
    Nyckelord :Climate Change; Electric Vehicle; Stated Choice Experiment;

    Sammanfattning : The transition to electric vehicles (EVs) is a crucial component of the global green transition within the transport sector, where EVs are often characterized by higher initial costs. This study investigates whether enhancing the salience of fuel savings information influences consumer decisions towards EVs, amidst criticisms of manufacturers like Tesla for leveraging such information in marketing strategies. LÄS MER

  3. 2. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Författare :Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Nyckelord :Business administration; International Business;

    Sammanfattning : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. LÄS MER

  4. 3. Market Models and Uncertain Subjective Value Estimates

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Ruben Åkerlund; Jakob Norling; [2021]
    Nyckelord :microeconomics; stochastic decisions; bias; consumer surplus; resource allocation;

    Sammanfattning : In microeconomic market models it is a standard assumption that actors have perfect information and act rationally. These are strong assumptions for products where the value to the consumer is subjective. LÄS MER

  5. 4. (Un)Deliberate Choices of Dubious Funds in the Swedish Pension System : Which Individuals Choose Dubious Funds Within the Swedish Pension System?

    Magister-uppsats, Jönköping University/IHH, Nationalekonomi

    Författare :Isabella Emanuelsson; [2020]
    Nyckelord :retirement planning; pension funds; Swedish pension system; behavioral economics; financial literacy; deceptive marketing; aggressive sales methods; logistic regression; linear probability model;

    Sammanfattning : There are ongoing discussions about a new reform of the mandatory fully funded individual accounts in the Swedish public pension system. Since the initial round in 2000, several funds have been excluded from the platform due to deceptive, and sometimes criminal, behavior towards the consumers. LÄS MER

  7. 5. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Daniel Heimgartner; [2020]
    Nyckelord :Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

    Sammanfattning : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. LÄS MER