Sökning: "netnography"

Visar resultat 1 - 5 av 237 uppsatser innehållade ordet netnography.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  2. 2. Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.

    Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sarah R. Kern; [2024-02-06]
    Nyckelord :Production reception; Hegemony; Discourse; Transmedia; Witcher; Fantasy; Polish Fantasy; Media literacy; Convergence culture; Fan-studies; Participation culture; Technical communication; Digital Role-Playing Games; Civic imagination; Netnography; ;

    Sammanfattning : This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture. LÄS MER

  3. 3. Together, Apart Community and Connection in an Online Sangha

    Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Edward Olsson; [2024-01-30]
    Nyckelord :online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Sammanfattning : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. LÄS MER

  4. 4. Framställningar och Attityder - En studie av TikTok-användares porträttering av socialtjänsten

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Alva Bobeck; Selin Svedentoft; [2024]
    Nyckelord :social service; attitudes; mistrust; social media; socialtjänst; attityder; misstro; Social Sciences;

    Sammanfattning : This study aimed to analyze how users on TikTok portrayed social services by identifying themes and patterns in their representations. Furthermore, the study searched to identify users' attitudes towards these portrayals, intending to understand how attitudes towards social services could be understood and constructed. LÄS MER

  5. 5. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

    Magister-uppsats, Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

    Författare :Viviana Levet; [2023]
    Nyckelord :hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

    Sammanfattning : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. LÄS MER