Sökning: "netnography"

Visar resultat 1 - 5 av 72 uppsatser innehållade ordet netnography.

  1. 1. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Nyckelord :Brand meaning negotiation; Sign values; Social media; Identity creation;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. When people unite, in the environmental consumption fight - A netnographic study of the meaning creations within sustainable online communities

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cecilia Bodén-Malmsten; Marta Kisch; [2019-07-03]
    Nyckelord :sustainable community; sustainable consumption; meaning creation; online community; Facebook; netnography;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. “It’s not a phase, Mom!!!". Om identitetsskapande inom fankultur

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Rebecca Ågren; Lina Holst; [2019-05-20]
    Nyckelord :Fandom; Harry Potter; Twilight; Hunger Games; identitet;

    Sammanfattning : In this essay, we examine what it means to be a fan. We look at the way different products and discourses create identity within both fan culture and fandoms. We have chosen to focus on three famous fandoms among youth culture - Harry Potter, The Hunger Games and The Twilight Saga. LÄS MER

  4. 4. Organizational culture in Slack : The relationship between organizational culture and digital collaboration tools

    Kandidat-uppsats, Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

    Författare :Niklas Nordström; [2019]
    Nyckelord :Slack; Orgnizational culture; digital collaboration tools; Slack; Organisationskultur; digitala sammarbetsverktyg;

    Sammanfattning : The purpose of this study was toexplore organizational culture in a digital context, so that a greater understanding of the relations between the two subjects could be developed. The interest for the subject came from reflections and observations obtained during a prior internship at a small organization using the digital collaboration platform Slack in their daily work. LÄS MER

  5. 5. Den moderna skamstocken? : En diskursiv jämförelse mellan skamstraff och namngivningar kopplade till #metoo

    Kandidat-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Författare :Moa Broqvist; [2019]
    Nyckelord :shame punishment; metoo; Sweden; crime; discourse theory; netnography;

    Sammanfattning : In the #metoo movement some men were named in accusations of sexual harassment or sexual abuse. Some people compared the naming to a mob society and that was the inspiration behind this essay. LÄS MER