Sökning: "netnography"
Visar resultat 16 - 20 av 237 uppsatser innehållade ordet netnography.
16. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapSammanfattning : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER
17. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER
18. The Far-Right and the Use of History : Finnish fascism from the interwar period to the present
Master-uppsats, Uppsala universitet/Historiska institutionenSammanfattning : The main research question of this thesis is how history is used for political gain by the far-right in Finland. The aim is to study not only the use of history but, rather, specifically, the patterns of that use. Two theories have been utilized. LÄS MER
19. The Impact of Social Media inTourist Identity Creation : A netnographic study of travel posts on Cyprus
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. LÄS MER
20. Jaget utan filter : – En kvalitativ intervjustudie om självframställning på sociala medieroch vad som styr förväntningar på jaget
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : This study examines whether the social media platform BeReal can change user behavior related to self-representation and expectations of oneself linked to social norms. The research is analyzed based on the theory about presentation of self in everyday life founded by sociologist Erving Goffman. LÄS MER