Sökning: "network marketing case"

Visar resultat 1 - 5 av 138 uppsatser innehållade orden network marketing case.

  1. 1. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
    Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

    Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER

  3. 2. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Tomasine Cooper Ellhammar; [2023]
    Nyckelord :onlinereklam; MFL; GDPR; LEK; Barnkonventionen; DSA; TikTok; EU-kommissionen; Law and Political Science;

    Sammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER

  4. 3. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Annika Hallwass; [2023]
    Nyckelord :;

    Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

  5. 4. The influence of institutional factors on the effectiveness of global product launch

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Nyckelord :global product launch; institutional factors; panel regression analysis;

    Sammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER

  7. 5. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Emelie Rantatalo; Linda Jonsson; [2023]
    Nyckelord :corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Sammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER