Sökning: "network marketing management thesis on marketing management in"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden network marketing management thesis on marketing management in.

1. 1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Annika Hallwass; [2023]
   Nyckelord :;

   Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Christoffer Nilsson; Belinda Hsu; [2022]
   Nyckelord :Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Sammanfattning : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. LÄS MER

4. 3. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Xiaoxi Hu; [2021-07-08]
   Nyckelord :VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

   Sammanfattning : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. LÄS MER

5. 4. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

   Master-uppsats, Linköpings universitet/Produktionsekonomi

   Författare :Ashwanth Sankar; Gokul Kannappan; [2020]
   Nyckelord :Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

   Sammanfattning : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. LÄS MER

7. 5. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

   Master-uppsats, Stockholms universitet/JMK

   Författare :Franziska Ewigleben; [2020]
   Nyckelord :Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

   Sammanfattning : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. LÄS MER