Sökning: "networked branding"

Hittade 3 uppsatser innehållade orden networked branding.

  1. 1. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rebecca Arfwedson; [2021]
    Nyckelord :Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Sammanfattning : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). LÄS MER

  3. 2. Do we really have a say? Facebook and the concept of power : A study on how companies perceive their influence on Facebook.

    Master-uppsats, Stockholms universitet/JMK

    Författare :Piia Vilja; [2015]
    Nyckelord :social networking sites; social media; Facebook; power; companies on Facebook; Facebook advertising;

    Sammanfattning : Social networking sites such as Facebook are a very integrated part of people’s lives and that means that Facebook has also become a huge advertising machine. Companies use Facebook for branding, advertising and as a customer service channel. LÄS MER

  4. 3. Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :César Adair Tinoco López; [2014]
    Nyckelord :Nation Branding; Convergence Culture; Radio Sweden International; Convergent Globalizing Networked Society; Radio Online; Radio Convergence;

    Sammanfattning : The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online.   Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. LÄS MER