Sökning: "neuromarketing research"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden neuromarketing research.

1. 1. Customer Retention Through Trust In The Sharing Economy : A Case Study Through Hospitality Businesses

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Murat Halilovic; Saad Ur Rehman; [2020]
   Nyckelord :sharing economy; trust; customer retention;

   Sammanfattning : Abstract Aim: To investigate the influence of trust in the sharing economy in general and customer retention in particular.  Methodology: This study uses constructivist and interpretative philosophical underpinnings. With an inductive approach, a qualitative research strategy was conducted through semi-structured interviews. LÄS MER

3. 2. Neuromarketing och etik: när passerar man gränsen? : En kvalitativ studie om uppfattningar och etiska dilemman kring tillämpningen av neuromarketing och dess påverkan utifrån ett konsumentperspektiv

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Josef Mannai; Nadezda Opacic; [2020]
   Nyckelord :Neuromarketing; Marketing ethics; Consumer ethics; Consumer behavior; Neuromarknadsföring; Marknadsföringsetik; Konsumentetik; Konsumentbeteende;

   Sammanfattning : Neuromarketing is a new field of research, a mix between neuroscience, marketing, and psychology. With the help of brain research, neuromarketing has succeeded in identifying feelings and reactions which have benefited companies and helped them to construct efficient marketing strategies. LÄS MER

4. 3. Ohjärna neuromarketing : En kvantitativ studie om svenska kommunikatörers inställning till neuromarketing som innovation

   Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Terese Broander; [2018]
   Nyckelord :Neuromarketing; strategisk kommunikation; kommunikatör; varumärke; Sveriges kommunikatörer;

   Sammanfattning : This study investigates the extent to which Swedish communications professionals are prepared to use neuromarketing as a market research method. Neuromarketing applies technologies such as magnetic resonance imaging to study the brain's responses to marketing stimuli and is considered capable of obtaining ‘hidden information’ stored in individuals' brains, which traditional market research methods cannot provide. LÄS MER

5. 4. Ethical issues in neuromarketing

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexandra Sferle; Egle Arlauskaite; [2013]
   Nyckelord :Neuromarketing; neuroscience; neuromarketing research; ethical issues; marketing ethics; ethical theories; ethical codes; textual analysis.; Business and Economics;

   Sammanfattning : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. LÄS MER

7. 5. Neuromarketing : Validity and Morality

   Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Kyriaki Kampakoglou; [2012]
   Nyckelord :neuromarketing; decision-making; manipulation; buy button;

   Sammanfattning : The new way of doing marketing the so -called neuromarketing, which is a combination of neuroscience findings collected for and used in the marketing domain, has raised a lot of support but a lot of critic as well. The research question is focusing on whether the neuromarketing has been an approach of explaining and defining the human behavior, or whether it has transformed to an unethical manipulation of consumers in order to discover the much wanted “buy button” in consumers’ brains. LÄS MER