Sökning: "new media"

Visar resultat 11 - 15 av 3736 uppsatser innehållade orden new media.

  1. 11. BILDEN AV AI- FRÅN MYT TILL VERKLIGHET. En kvantitativ innehållsanalys av svenska nyhetsmediers gestaltning av artificiell intelligens

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Johann Rothoff; Ina Wikström Hellberg; [2024-03-04]
    Nyckelord :Artificiell intelligens AI ; gestaltningsteorin; emerging technologies; nyhetsmedia; aktörer; OpenAI;

    Sammanfattning : Executive summary The purpose of this study was to explore how artificial intelligence (AI) has been framed in the Swedish news media through the course of time. Although the first definition dates back to the 1950’s, AI can still be considered a rather early concept when seen as an emerging technology. LÄS MER

  3. 12. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  4. 13. “Cross Your Fingers and Hope You Don’t Get Hacked” : A Qualitative Study on The Psychological Factors Behind Non-Compliance with Cybersecurity Recommendations

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Rebecca Biese; Gabriél Österwall; [2024]
    Nyckelord :;

    Sammanfattning : Cybersecurity is one of the most important issues in today’s digitalized society, with new technology and security policies constantly being developed. However, one of the largest challenges threatening cybersecurity is the human factor — an aspect that is often overlooked in cybersecurity research and development. LÄS MER

  5. 14. Drunk Elephant: The New Toys’R’Us?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Nyckelord :gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Sammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER

  7. 15. How Storytelling Drives Activism and Resistance? : Mobilization behind the Strategic Lawsuits Against Public Participation

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Suad Sadullahi; [2024]
    Nyckelord :Resistance; SLAPP; Activism; Space; Storytelling; Power relations; Mobilization;

    Sammanfattning : This thesis focuses on the stories of activists in Kosovo and why and how they resist in a context where powerful actors increasingly use strategic lawsuits against public participation (SLAPP) as a new mode of exercising power. The thesis seeks to understand resistance and new ways of exercising resistance in the context of SLAPP. LÄS MER