Sökning: "new public diplomacy"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden new public diplomacy.

1. 1. #Digital_Diplomati - En fallstudie av den svenska diplomati-verksamheten i Egypten på sociala medier

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Berdis El-Henaidy; [2023]
   Nyckelord :digital diplomati; sociala medier; ny offentlig diplomati; ambassadör; ambassad; mjuk makt; Law and Political Science;

   Sammanfattning : This paper is a case study of the Swedish digital diplomacy activities in Egypt on social media. The author investigates how we can understand the purpose of the digital diplomacy carried out by the Swedish embassy and the ambassador in Egypt, by studying its content on the social media Facebook, Instagram and Twitter. LÄS MER

3. 2. Motives, Implementation and Side Effects : An interview study about the regionalisation of Sweden's Schengen visa management in Sub-Saharan Africa

   Master-uppsats, Linköpings universitet/Statsvetenskap

   Författare :Albin Karlsson; [2023]
   Nyckelord :new public management; public diplomacy; Schengen visa management; Sweden; Sub-Saharan Africa;

   Sammanfattning : A challenge when reforming public management is the potential risk of side effects as policy intentions often come with unintended consequences in practice. For the field of International Relations (IR), management reforms affecting the foreign service are particularly relevant as they go beyond the domestic context with potential implications also for state relations with foreign publics. LÄS MER

4. 3. Mining the imagery : A text mining and news media content analysis of the Swedish country image in the Guardian, 2010-2020

   Master-uppsats, Uppsala universitet/Institutionen för ABM

   Författare :Axel Tjellander; [2022]
   Nyckelord :Sweden; country image; public diplomacy; text mining; distant reading; topic modelling; corpus assisted discourse analysis;

   Sammanfattning : In the field of public diplomacy, it has increasingly become relevant to develop analytical operations in order to gain knowledge on the perceptions of foreign publics and their attitudes towards countries – a construct known as the country image. In recent time, research on public diplomacy has been increasingly occupied with the impact of media on country images due to the continuous expansion and fragmentation of the hybrid media landscape. LÄS MER

5. 4. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Georgia Moysaki; [2022]
   Nyckelord :NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

   Sammanfattning : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. LÄS MER

7. 5. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

   Master-uppsats, Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

   Författare :Kamila Marzynska; [2021]
   Nyckelord :public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

   Sammanfattning : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. LÄS MER