Sökning: "no logo klein"
Hittade 2 uppsatser innehållade orden no logo klein.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. LÄS MER
- Magister-uppsats, Lunds universitet/Sociologi
Sammanfattning : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). LÄS MER