Sökning: "no logo klein"

Hittade 2 uppsatser innehållade orden no logo klein.

  1. 1. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hinz Chan; Elsa Perpiñá Subiñas; [2019]
    Nyckelord :Heritage brands; brand attitudes; perceived brand authenticity; logo redesign; brand management; Business and Economics;

    Sammanfattning : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. LÄS MER

  2. 2. Branding National Identity

    Magister-uppsats, Lunds universitet/Sociologi

    Författare :Anamaria Georgescu; Andrei Botescu; [2004]
    Nyckelord :Sociology; Sociologi; Social Sciences;

    Sammanfattning : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). LÄS MER