Sökning: "non-price promotion"

Hittade 1 uppsats innehållade orden non-price promotion.

  1. 1. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :S. M. Sabbir; Tadele Worku Birmeji; [2010]
    Nyckelord :Price promotion; non-price promotion; introductory stage; sales promotion; consumer goods; comparative study; experimental method;

    Sammanfattning : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. LÄS MER