Sökning: "non-sponsored"

Visar resultat 1 - 5 av 14 uppsatser innehållade ordet non-sponsored.

  1. 1. Value creation in sponsored and non-sponsored spin-offs

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :André Sjögren; [2022]
    Nyckelord :Spin-offs; Ownership; Sponsors; Excess Returns; CAPM;

    Sammanfattning : I examine whether spin-offs create value and if there is a difference between sponsored and non-sponsored firms by examining announcement-day share price performance, long-term share price performance, and long-term change in operational performance. The measures used were calculated on an unadjusted basis, in line with prior research, and on a risk-adjusted basis, using the Capital Asset Pricing Model. LÄS MER

  3. 2. Paid snapshots - A quantitative study of 'snapshot' aesthetics in paid social media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Måns Holmberg; Niclas Bergquist; [2022]
    Nyckelord :snapshot aesthetics; social media; paid media; digital advertising;

    Sammanfattning : Paid advertisement continues to be an important tool to reach new customers and increase revenue for retailers. Investments in paid social media remain on the uprise and the effectiveness of reaching new customers through owned media remain questioned. LÄS MER

  4. 3. "Om inlägget är sponsrat tänker jag inte gilla" : En undersökning om interaktionen på sponsrade och icke-sponsrade inlägg från influencers följare

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Linnea Briheim; [2021]
    Nyckelord :influencers; sponsored posts; non-sponsored posts; parasocial theory; perceived interconnectedness;

    Sammanfattning : The purpose of this study is to investigate the motives of young women choosing to interact with Swedish female influencers on Instagram, and these young womens, the followers, attitudes to sponsored material. The theories chosen as relevant for this study are “parasocial theory” as well as “perceived interconnectedness”. LÄS MER

  5. 4. Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Seror Al-Rubaiee; Simon Lind; [2020]
    Nyckelord :Influencer; Sponsored advertising; Non-sponsored advertising; Online survey; Message type;

    Sammanfattning : Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for a payment. LÄS MER

  7. 5. Vem skapar mest värde? : En studie om finansiell prestation vid börsnoteringar inom den svenska riskkapitalmarknaden

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jakob Mathiasson; Niklas Bhatiasson; [2019]
    Nyckelord :Initial Public Offering; Private Equity; Buyout; Venture Capital; Non-sponsored; First-day Returns Aftermarket Performance;

    Sammanfattning : Purpose: This study aims to compare financial performance during and after an IPO on the Swedish stock exchange and how ownership and financial backing effects First-day Returns and Aftermarket performance. Theory: The study is based on five theories but focuses on First-day Returns and Aftermarket Performance. LÄS MER