Sökning: "non-sponsored"

Visar resultat 1 - 5 av 9 uppsatser innehållade ordet non-sponsored.

  1. 1. Vem skapar mest värde? : En studie om finansiell prestation vid börsnoteringar inom den svenska riskkapitalmarknaden

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Jakob Mathiasson; Niklas Bhatiasson; [2019]
    Nyckelord :Initial Public Offering; Private Equity; Buyout; Venture Capital; Non-sponsored; First-day Returns Aftermarket Performance;

    Sammanfattning : Purpose: This study aims to compare financial performance during and after an IPO on the Swedish stock exchange and how ownership and financial backing effects First-day Returns and Aftermarket performance. Theory: The study is based on five theories but focuses on First-day Returns and Aftermarket Performance. LÄS MER

  2. 2. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Karolina Gibała; Aleksandra Gujda; [2018]
    Nyckelord :trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Sammanfattning : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. LÄS MER

  3. 3. Where should your influencer marketing strategy land?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofie Murakas; Emmy Svedberg; [2018]
    Nyckelord :Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER

  4. 4. Performance of IPOs on the Nordic Market: Factors affecting Nordic IPOs before and after the financial crisis

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Serajelden Aburawi; Leo Dajakaj; [2018]
    Nyckelord :IPO; First-day return; Long-run performance; BHAR; Private Equity; Venture Capitalist; Business and Economics;

    Sammanfattning : ABSTRACT Title: Performance of IPOs on the Nordic Market Factors affecting Nordic IPOs before and after the financial crisis Course: NEKN02, Economics: Master Essay 1 – Finance Program Authors: Serajelden Aburawi, Leo Dajakaj Advisors: Martin Striebomy, Anders Vilhelmsson Key words: IPO, First-day return, Long-run performance, BHAR, Private Equity, Venture Capitalist Purpose: This study aims to determine if there are any differences in the long-run performance and first-day returns between IPOs on the Nordic market with different ownership structures before and after the financial crisis of 2008. Furthermore, variables from previous studies have been chosen in order to study if they have an impact on the long-run performance of IPOs on the Nordic market Methodology: The collected secondary data was analyzed through a quantitative method with a deductive approach Theoretical perspectives: The previous studies that have been used in this paper have mainly concentrated on the long-run performance and first-day returns of IPOs on the European and US markets. LÄS MER

  5. 5. Native advertising - en ulv i fårakläder : En jämförande retorikanalys om sponsrade osponrade inlägg, i en professionell och en privat blogg

    Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap; Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Maria Franzon; Sofie Ekman; [2017]
    Nyckelord :Native advertising; blog; rhetoric; professional blog; personal blog; sponsored; non-sponsored; native advertising; blogg; retorik; professionell blogg; privat blogg; sponsrat; opponerat;

    Sammanfattning : Den här uppsatsen undersöker hur sponsrat material smälter in i det övriga innehållet, i två etablerade bloggar. Den ena är Petra Tungårdens professionella blogg och den andra är Nicole Falcianis privata blogg. Det är en jämförande studie mellan sponsrade blogginlägg och osponsrade inlägg. LÄS MER