Sökning: "non-traditional advertising"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden non-traditional advertising.
1. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. LÄS MER
2. Why we trust What we trust
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. LÄS MER
3. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER
4. Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. LÄS MER
5. Icke Traditionell eller Traditionell Annonsering? En fråga om att vara premium eller lågpris
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Non-traditional advertising is growing in popularity due to an evolving marketing landscape where it is hard to reach the customers turning their backs to the advertising clutter. Advertising messages are practically everywhere ranging from your bus station all the way to your private cell phone. LÄS MER