Sökning: "nostalgic consumer behaviour"

Hittade 3 uppsatser innehållade orden nostalgic consumer behaviour.

1. 1. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
   Nyckelord :Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

   Sammanfattning : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. LÄS MER

3. 2. Millennials purchasing the good old days : The effects of nostalgic advertising on brand attitude and purchase intention among millennials

   Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Moniek Lammersma; Annika Wortelboer; [2017]
   Nyckelord :nostalgia; nostalgic marketing; nostalgic advertising; millennials; brand attitude; purchase intention; nostalgic consumer behaviour;

   Sammanfattning : Background: Advertising clutter is undesirable for both consumers and advertisers. This problem increases and is predicted to grow in the future. To break through the advertising clutter and grab the attention of consumers, nostalgic advertising is considered an effective strategy. LÄS MER

4. 3. Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography.

   Magister-uppsats, Företagsekonomi

   Författare :Evelyne Morlot; [2013]
   Nyckelord :photography; analogue; digital photography; instagram; social media; social network; nostalgia; authenticity; consumer research; consumer behaviour; consumer; retro marketing; youth; postmodernism;

   Sammanfattning : With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. LÄS MER