Sökning: "oana georgescu"

Hittade 2 uppsatser innehållade orden oana georgescu.

1. 1. “I am a Swede born in Bosnia with roots from Montenegro” - Communication and identity development for second generation immigrants in Sweden – a pilot study

   Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Oana Georgescu; [2012-02-08]
   Nyckelord :identity; communication; minority; second generation immigrants;

   Sammanfattning : This paper represents a study regarding identity and communication of second generation immigrants in Sweden. The mediated kind of communication used by the informants, their common social activities and their self-perceived identity were the aspects explored in order to establish the stage of integration into the majority. LÄS MER

3. 2. Brand (re)birth - A case study of the company BDS and their internal brand evolution

   Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Madelein Fagerlind; Oana Georgescu; [2011-09-08]
   Nyckelord :Brand evolution; Brand image; Brand value; Communication; Company value; Semiotics; Case study; Goodyear model;

   Sammanfattning : The purpose of this study is to determine how the brand image BDS has evolved internally throughout the company’s history and how the values are reflected in the process. Most research done within the field of brand evolution is conducted by case studies as it provides unique insights within different aspects of brand evolution. LÄS MER