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  1. 1. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Per Einarsson; Kristin Ahlberg; [2008]
    Nyckelord :Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Sammanfattning : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. LÄS MER