Sökning: "off-the-field misbehaviour"

Hittade 1 uppsats innehållade orden off-the-field misbehaviour.

  1. 1. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
    Nyckelord :Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. LÄS MER