Sökning: "off-the-field misbehaviour"
Hittade 1 uppsats innehållade orden off-the-field misbehaviour.
1. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. LÄS MER
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