Sökning: "offentlig diplomati"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden offentlig diplomati.

1. 1. När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Johanna Hansson; Eléonor Johansson; [2023]
   Nyckelord :Public diplomacy; nation branding; nation branding identity; diplomatic listening; reputation management; cooperate; signals; social media; Offentlig diplomati; nationsvarumärkning; nationsvarumärkesidentitet; diplomatiskt lyssnande; nationsrykteshantering; samarbeta; signaler; sociala medier.; Social Sciences;

   Sammanfattning : This study aims to contribute to the research field of public diplomacy and nation branding on social media. The study examines how Swedish government representatives communicated nation branding, reputation management and public diplomacy. LÄS MER

3. 2. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Elise Johansson; [2023]
   Nyckelord :Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Sammanfattning : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. LÄS MER

4. 3. Sydkoreansk propagandaföring i svensk press under 1970-talet

   Magister-uppsats, Umeå universitet/Institutionen för idé- och samhällsstudier

   Författare :Anna Brink; [2023]
   Nyckelord :Sweden; swedish press material; South Korea; Sweden-ReRepublic of Korea relations; public diplomacy; soft power; propaganda; cold war; Semaeul-movement; Yushin-order; Park Chung-hee; Yung-woo Han; Carl Swartz; Gustaf von Platen; Sverige; svenskt pressmaterial; Sydkorea; Republiken Korea; Sverige-Sydkorea relationer; mjuk makt; offentlig diplomati; kalla kriget; Park Chung-hee; Yung-woo Han; Carl Swartz; Gustaf von Platen;

   Sammanfattning : .... LÄS MER

5. 4. #Digital_Diplomati - En fallstudie av den svenska diplomati-verksamheten i Egypten på sociala medier

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Berdis El-Henaidy; [2023]
   Nyckelord :digital diplomati; sociala medier; ny offentlig diplomati; ambassadör; ambassad; mjuk makt; Law and Political Science;

   Sammanfattning : This paper is a case study of the Swedish digital diplomacy activities in Egypt on social media. The author investigates how we can understand the purpose of the digital diplomacy carried out by the Swedish embassy and the ambassador in Egypt, by studying its content on the social media Facebook, Instagram and Twitter. LÄS MER

7. 5. En narrativ analys av den offentliga diplomatiska strategin: Sveriges strategiska politiska kommunikation i sociala medier

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Tove Nilsson; [2022]
   Nyckelord :affordance-teori; narrativ analys; digital diplomati; SweMFA; offentlig diplomati; strategisk politisk kommunikation; identitetspolitik; nation branding; Law and Political Science;

   Sammanfattning : The field of public diplomacy has become increasingly dependent on the general digitalization in society, and its use of social media platforms as a mean to spread their political message to the general public. Digitalization has made public diplomacy more attainable for the masses, but it has also given states a larger responsibility in which messages they want to convey to the public. LÄS MER