Sökning: "omni channel customer experience"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden omni channel customer experience.

  1. 1. Showrooming: En växande konsumtionstrend : Värdefaktorer i köpbeslutsprocessen kopplat till showrooming

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Amanda Lindkvist; Agnes Rudander; [2023]
    Nyckelord :Consumption; Showrooming; Omni-channel; Channels; Value; Purchase decision-making process; Konsumtion; Showrooming; Omnikanal; Kanaler; Värde; Köpbeslutsprocessen;

    Sammanfattning : Den tekniska utvecklingen har bidragit till ett ökat antal kanaler mellan företag och konsumenter. Detta möjliggör för konsumenter att fritt röra sig mellan dessa kanaler för att skapa och forma dess köpupplevelse efter önskat behov. LÄS MER

  3. 2. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Emma Petersen; Christoffer Pedersen; [2021]
    Nyckelord :Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

    Sammanfattning : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. LÄS MER

  4. 3. En omnikanal i harmoni : En studie om hur omniverksamheter proaktivt motarbetar kanalkonflikter

    Kandidat-uppsats, Stockholms universitet/Operations Management

    Författare :Sandra Hossaini; Maria Grewdahl; [2020]
    Nyckelord :Omnikanal; omni; kanalkonflikter; ekonomistyrning; operations management; företagsekonomi; detaljhandel; e-handel;

    Sammanfattning : Företag inom detaljhandeln behöver ständigt utvecklas för att bemöta kunders behov. I samband med digitaliseringen har omniverksamheter utvecklats, där främst e-handel och butiker integreras för att erbjuda kunder en sömlös shoppingupplevelse. Med omnikanalens tidigare utforskade fördelar, kommer även nackdelar som kanalkonflikter. LÄS MER

  5. 4. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linnéa Axelson; [2020]
    Nyckelord :Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

    Sammanfattning : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. LÄS MER

  7. 5. Generation Y and digital banking : How can traditional Swedish retail banks address the needs and behavior of Generation Y in digital banking?

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ludvig Wedberg; [2019]
    Nyckelord :Open banking; PSD2; Multisided platforms; Personalization; Customer experience; Customer journey; Generation Y;

    Sammanfattning : The financial sector is transforming as a result of PSD2 and open banking. The traditional retail banks face new competition from FinTechs and BigTechs. 78 percent of Nordic banks are concerned by the threat of disruption and 88 percent think that they need to rethink their business model. LÄS MER