Sökning: "omni-channel retailing"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden omni-channel retailing.

1. 1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Putri Senvia Kusumawardani; Xingyue Liao; [2023]
   Nyckelord :Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

   Sammanfattning : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. LÄS MER

3. 2. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Arold Visser; Magdalena Molin; [2022]
   Nyckelord :Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Sammanfattning : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. LÄS MER

4. 3. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Emma Petersen; Christoffer Pedersen; [2021]
   Nyckelord :Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

   Sammanfattning : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. LÄS MER

5. 4. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

   Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

   Författare :Zulnasree Binadam; Alexandra Balan; [2021]
   Nyckelord :Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

   Sammanfattning : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. LÄS MER

7. 5. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Simon Einarsson; [2020-06-23]
   Nyckelord :Shopping; Shopping practice; Omni-channel; Customer journey;

   Sammanfattning : Proceeding from the practice theory perspective, the aim of this thesis is to contribute to a better understanding of today’s shopping within the retail industry. The purpose of this thesis is to examine how the practice of shopping is performed within today’s omni-channel based retailing. LÄS MER