Sökning: "omni-channel strategy"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden omni-channel strategy.

  1. 1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  3. 2. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Putri Senvia Kusumawardani; Xingyue Liao; [2023]
    Nyckelord :Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

    Sammanfattning : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. LÄS MER

  4. 3. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Emma Petersen; Christoffer Pedersen; [2021]
    Nyckelord :Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

    Sammanfattning : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. LÄS MER

  5. 4. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Zulnasree Binadam; Alexandra Balan; [2021]
    Nyckelord :Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Sammanfattning : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. LÄS MER

  7. 5. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    Master-uppsats, Lunds universitet/Innovation

    Författare :Rakel Sieradzki; Elsa Sollbe; [2020]
    Nyckelord :Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Sammanfattning : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. LÄS MER