Sökning: "omnichannel customer experience"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden omnichannel customer experience.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Karin Gåsste; Antara Islam; [2023-07-03]
   Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ebba Uhlin; Moa Lundberg; [2023]
   Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

4. 3. Logistical consequences of rapid deliveries in omnichannel retailing : Investigating the impact of 15-minute deliveries on the demand management and order fulfilment process

   Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling

   Författare :Moa Andersson; Evelina Krassow; [2023]
   Nyckelord :Logistics; Supply chain management; Supply chain; Supply chain processes; Omnichannel; Omnichannel retailing; Consequences; Order fulfilment; Demand Managment; Process;

   Sammanfattning : The need for fast, flexible, and sustainable deliveries has become a key priority for companies as customers demand more convenience in their purchasing experience. Retailers have responded by developing their logistics into an omnichannel to meet these expectations, which has made the supply chain more complex. LÄS MER

5. 4. Mobilen som verktyg under användarens beslutsprocess

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Sara Olsson; Agnes Nordström; [2023]
   Nyckelord :Omnichannel; the user s decision-making process; seamless customer journey; Webrooming; Cultural Probes; Omnichannel; användarens beslutsprocess; sömlös kundresa; Webrooming; Cultural Probes;

   Sammanfattning : Detta examensarbete undersöker användningen av mobiltelefoner som verktyg under användares beslutsprocess i en omnichannel-kundresa med fysisk och virtuell interaktion. Syftet är att identifiera både möjligheter och problem som kan uppstå vid användning av mobilen i en sådan interaktion, med fokus på fenomenet Webrooming. LÄS MER

7. 5. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Nyckelord :Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Sammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER