Sökning: "online boycott"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden online boycott.

1. 1. Activism in MMORPGs: A case studyof the MapleStory player boycott

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Tanzila Hakeem; [2022]
   Nyckelord :Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Sammanfattning : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. LÄS MER

3. 2. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

4. 3. Discovering Consumer Complaint Behavior in Online Food Delivery

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Ziyuan Liang; Szu Yuan Wang; [2021]
   Nyckelord :Complaints; consumer behavior; online food delivery; dissatisfaction.; Social Sciences;

   Sammanfattning : Online food delivery is becoming increasingly popular and has attracted more and more attention of scholars. However, the study on online food delivery faces a gap of consumer complaints. Those complaints can help service providers improve their service and business. LÄS MER

5. 4. "DÖD ÅT SAS" : En receptionsstudie på Flashback av SAS reklamfilm What is truly Scandinavian?

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Frida Kropp Lindh; David Nilsson; [2021]
   Nyckelord :Reception study; Flashback; active audience; counterpublics; cancel culture;

   Sammanfattning : Research Problem: The pressure for brands to stand out and at the same contribute to a better world is a constant battle in a competing digital media landscape. Advertising campaigns are ways for brands to separate themselves from their competition. LÄS MER

7. 5. The Na-kd Truth : En Foucauldiansk diskursanalys av makt, straff och disciplin inom fenomenet bojkottskultur

   Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Cassandra Stridh; Kim Esbjörnsson; [2021]
   Nyckelord :cancel culture; online shaming; Foucault; discourse analysis; cyber violence; na-kd; power; subject positions; punishment; discipline; surveillance; Instagram; influencers; bojkottskultur; online skamning; Foucault; diskursanalys; cybervåld; na-kd; makt; subjektspositioner; straff; disciplin; övervakning; Instagram; influerare;

   Sammanfattning : What are the power relations between the fashion company Na-kd, influencers, and the general public? This study problematizes and concretizes the events surrounding the fashion company Na-kd that took place at the end of 2020 and is further discussed as an example of so-called cancel culture. The study explores the cancel culture phenomenon through the theoretical framework of Michel Foucault; including power, punishment, and discipline. LÄS MER