Sökning: "online community"

Visar resultat 1 - 5 av 603 uppsatser innehållade orden online community.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Together, Apart Community and Connection in an Online Sangha

    Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Edward Olsson; [2024-01-30]
    Nyckelord :online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Sammanfattning : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. LÄS MER

  4. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

  5. 4. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

  7. 5. “Alla vet vad ADHD är, men ingen vet vad det innebär” : En intervjustudie om ADHD-diagnostiserade personers upplevelse av det ökade innehållet på sociala medier som påstår sig gestalta diagnosen.

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Antonia Sjöström; Lydia Walter; [2024]
    Nyckelord :ADHD; Mediatization; Social Media; Self image; Phenomenology;

    Sammanfattning : In an increasingly mediatized society, there are only a few aspects of our lives that remain absent online. The purpose of this study was to gain an understanding of which role the mediatization of the discourse about ADHD has in the lifeworlds of individuals with the diagnosis. LÄS MER