Sökning: "online customer reviews OCRs"
Hittade 1 uppsats innehållade orden online customer reviews OCRs.
1. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER
Resultatsidor:
1