Sökning: "online display advertisement"

Hittade 2 uppsatser innehållade orden online display advertisement.

  1. 1. Modified second-price auctions in real-time bidding

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Oskar Stigland; [2019]
    Nyckelord :Real-time bidding; Vickrey auction; second-price auction; modified second-price auction; boosted second-price auction; adverse selection; Business and Economics;

    Sammanfattning : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. LÄS MER

  2. 2. Deep Reinforcement Learning in Real-time Bidding

    Kandidat-uppsats, Lunds universitet/Matematik LTH

    Författare :Oskar Stigland; [2018]
    Nyckelord :Machine learning; reinforcement learning; markov decision process; neural network; deep Q-network; real-time bidding; online display advertisement; Mathematics and Statistics;

    Sammanfattning : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. LÄS MER