Sökning: "online display advertisement"
Hittade 2 uppsatser innehållade orden online display advertisement.
- Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen
Sammanfattning : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. LÄS MER
- Kandidat-uppsats, Lunds universitet/Matematik LTH
Sammanfattning : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. LÄS MER