Avancerad sökning
Hittade 4 uppsatser som matchar ovanstående sökkriterier.
1. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online
Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturerSammanfattning : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. LÄS MER
2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER
3. Modified second-price auctions in real-time bidding
Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. LÄS MER
4. Deep Reinforcement Learning in Real-time Bidding
Kandidat-uppsats, Lunds universitet/Matematik LTHSammanfattning : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. LÄS MER