Sökning: "online impulse buying"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden online impulse buying.

  1. 1. Köper du, köper jag : En studie om hur influencers påverkar impulsköp genom sociala medier

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Elin Lydin; Sara Olsson; [2018]
    Nyckelord :Impulse buying; online impulse buying; social commerce; opinion leaders; social interaction; Impulsköp; impulsköp online; social commerce; opinion leaders; social interaktion;

    Sammanfattning : Syfte: Syftet med denna studie är att analysera hur interaktion med och bekräftelse av opinion leaders påverkar konsumenters impulshandlande genom företags marknadsföring via s-commerce. Denna studie genomfördes således för att tydliggöra om influencers genom olika faktorer kan påverka impulsköp online. LÄS MER

  2. 2. Effects of Personality traits (Neuroticism, Agreeableness, Extraversion, Conscientiousness) on online impulse buying : Moderating role of hedonic motivation

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Habib Ur Rehman; Kazi Iftakher Manjur; [2018]
    Nyckelord :Neuroticism; Agreeableness; Extraversion and Conscientiousness on Online Impulsr buying: Moderating role of hedonic motivation;

    Sammanfattning : Effects of neuroticism, agreeableness, extraversion, conscientiousness in online are affecting consumer impulse buying behavior are important to explore because it directly impacts the consumers individually. The objective of this study is to find out the role of demographics and personality traits of a consumer in shaping their online impulse buying behavior. LÄS MER

  3. 3. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Theodor Öberg; Marcus Oldby; [2017]
    Nyckelord :Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

    Sammanfattning : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... LÄS MER

  4. 4. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
    Nyckelord :marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

    Sammanfattning : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. LÄS MER

  5. 5. Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Åberg; Nancy Kurdieh; [2013]
    Nyckelord :Impulse buying; e- commerce; groceries; offline; atmospherics; sales promotion; Business and Economics;

    Sammanfattning : The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. LÄS MER