Sökning: "online impulse buying"

Visar resultat 6 - 10 av 27 uppsatser innehållade orden online impulse buying.

1. 6. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
   Nyckelord :Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

   Sammanfattning : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. LÄS MER

3. 7. Influencer marketing: An exploratory study to identify consumer behaviour online

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emilia Möller; Ina Farag; [2022]
   Nyckelord :Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. LÄS MER

4. 8. Köp av livsmedel på nätet: En studie om adoptionsprocessen och impulsköp

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Karim Ben Hadj Rebai; Sebastian Frykberg; [2022]
   Nyckelord :Promotion; Consumer behavior; Impulse buying behavior; Adoption process; Situational factors; Grocery shopping online; Promotion; Konsumentbeteende; Impulsköpbeteende; Adoptionsprocessen; Situationsfaktorer; Matinköp online;

   Sammanfattning : Introduction – Shopping groceries online has had an explosive growth in relation with Covid-19 pandemic, where consumers have been restricted and has had to re-prioritize how and where they shop, which has forced new habits and consumer behaviors. Grocery stores are constantly trying to influence consumers’ buying behaviors through a number of different promotional tools to get a response from consumers. LÄS MER

5. 9. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Aiman Khan; Abang Vilary Mbanyi; [2022]
   Nyckelord :BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

   Sammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER

7. 10. Varför impulsköper vi? : En undersökning om påverkansfaktorer vid impulsköp online och vid impulsköp av kläder online

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Linnéa Stone; Linda Kristiansson; [2022]
   Nyckelord :Impulse buying; influencing factors; online; clothes; buying behavior; Impulsköp; påverkansfaktorer; online; kläder; köpbeteende;

   Sammanfattning : The purpose of this study is to examine and clarify what impulse purchases look like online. The method chosen was of a quantitative nature in the form of a digital survey and was used to try to answer the research question "What are the influencing factors when impulse buying online, and what are the influencing factors when impulse buying clothes online?". LÄS MER