Sökning: "online marketing strategies"

Visar resultat 1 - 5 av 222 uppsatser innehållade orden online marketing strategies.

1. 1. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
   Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

   Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

3. 2. "Man blir en gladare och friskare människa av körsång" : En kvalitativ innehållsanalys om religiösa organisationers arrangerade aktiviteter och hur dessa marknadsförs

   Kandidat-uppsats, Karlstads universitet

   Författare :Emilia Fransson; [2024]
   Nyckelord :Religious organizations; Activities; Internet; Website; Marketing; Content Analysis;

   Sammanfattning : The present study has two aims. Firstly, it investigates whether religious organizations in the Stockholm area have adapted and designed activities for different target groups. Secondly, it explores the means by which such activities are marketed. LÄS MER

4. 3. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
   Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

   Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

5. 4. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

7. 5. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Tracy Najjuko; [2023]
   Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER