Sökning: "online reviews"

Visar resultat 1 - 5 av 112 uppsatser innehållade orden online reviews.

  1. 1. Interaktivt Innehåll och Konvergenskultur : En diskursiv fallstudie av Black Mirror: Bandersnatch

    Kandidat-uppsats, Högskolan Väst/Avd för medier och design

    Författare :Ruth Tunney; [2019]
    Nyckelord :Convergence culture; Black Mirror: Bandersnatch; Film; Interactive film; Streaming; Konvergenskultur; Black Mirror: Bandersnatch; Film; Interaktiv film; Streaming;

    Sammanfattning : As illustrated by the Netflix special Bandersnatch as a cultural phenomenon, the purpose of this study was to analyze how "new" storytelling forms exist in today's convergence culture. This was done by a discursive case study about TV-critics' reception of Bandersnatch, along with smaller comparative discourses covering both relatively traditional film and TV organizations within the media industry, as well as an online forum. LÄS MER

  2. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Nyckelord :eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Sammanfattning : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. LÄS MER

  3. 3. Perceived Vs Recorded Quality of Tissue Paper : A Thematic Analysis of Online Customer Reviews

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Bai Bin; Folorunso Mobolaji; [2019]
    Nyckelord :Perceived Quality; Customer Satisfaction; Thematic Analysis; Tissue Paper;

    Sammanfattning : At the moment, the largest amount of tissue paper products are consumed in East Asia (which includes China and Japan), Europe and North America, and between 2010 and 2023, consumption of tissue paper products is expected to grow by 3% with the largest growth rate in China. Meanwhile, toilet paper, kitchen towels and facial tissues, combined make up 85. LÄS MER

  4. 4. What is social responsibility? : An analysis of social responsibility in hotel SMEs in Tällberg, Dalarna

    Master-uppsats, Högskolan Dalarna/Turismvetenskap

    Författare :Måns Sunesson; [2019]
    Nyckelord :Hospitality; Hotels; Small and medium sized enterprises; Social responsibility; Corporate social responsibility; online reviews; discourse analysis;

    Sammanfattning : There is a lack of attention and understanding of how smaller hotel businesses understand and engage with social responsibility. The lack of understanding has led to a situation where the knowledge of how hotel corporations operate regarding Corporate social responsibility unproblematically is applied across scales onto Small and medium sized hotels behaviour regarding social responsibility. LÄS MER

  5. 5. Marknadsföring i sociala medier och electronic word-of-mouth inom hotellbranschen : En multipel fallstudie om hur hotell i Sverige använder marknadsföring i sociala medier och electronic word-of-mouth

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Madeleine Gaudence Gavinyika; Mariam Kanj; [2019]
    Nyckelord :Digital marketing; social media marketing; electronic word-of-mouth; brand awareness; hotel industry; Digital marknadsföring; marknadsföring i sociala medier; electronic word-of-mouth; varumärkeskännedom; hotellbranschen;

    Sammanfattning : This study investigates how hotels use social media marketing and electronic word-of-mouth to enhance hotel brand awareness and customer relations. The aim of this study is to examine how hotels use social media and electronic word-of-mouth to build and strengthen the hotel's brand awareness and the relationship between the hotel and customer. LÄS MER