Sökning: "online sales channels"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden online sales channels.

1. 1. Longtail-fenomenet i svenskdagligvaruhandel : En kvantitativ studie av försäljningskoncentrationen i den svenska dagligvaruhandelns e-handel jämfört med fysisk handel.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Martin Amrén; Albin Nilsson; [2023]
   Nyckelord :Long tail; Pareto; superstars; grocery; e-commerce; omni-channel; multi-channel; sales concentration; Longtail; pareto; superstars; dagligvaror; e-handel; omni-channel; multi-channel; försäljningskoncentration;

   Sammanfattning : Bakgrund: Med digital utveckling ökar användandet av digitala kanaler för att köpa produkter. Utvecklingen sätter ökad press på handeln att utveckla sitt digitala erbjudande. Problemformulering: Förutsättningarna att driva handel skiljer sig åt online jämfört med offline, sett både ur perspektiv från återförsäljare och köpare. LÄS MER

3. 2. Consumer multichannel buying behavior under the pandemic

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Jingming Zhang; Xinyu He; [2023]
   Nyckelord :Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

   Sammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER

4. 3. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Christiane Haase; Nils Heimes; [2023]
   Nyckelord :Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Sammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER

5. 4. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Joel Dorian Aguilar Montaño; [2022]
   Nyckelord :omnichannel; in-store; online sales; Covid19; retailer;

   Sammanfattning : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. LÄS MER

7. 5. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
   Nyckelord :e-commerce; e-service quality; online sales channels; consumer behaviour;

   Sammanfattning : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. LÄS MER