Sökning: "online social media"
Visar resultat 1 - 5 av 1469 uppsatser innehållade orden online social media.
1. Partipolitiskt engagerade individers upplevelser av sin politiska påverkan genom sociala medier. En kvalitativ intervjustudie av unga vuxna svenska
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : The younger generation of today engages less in conventional political practices than previous generations when they were young (Dezelan, 2023, p.6). LÄS MER
2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER
3. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER
4. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER
5. Together, Apart Community and Connection in an Online Sangha
Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religionSammanfattning : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. LÄS MER