Sökning: "online store image"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden online store image.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  3. 2. FFS: A cryptographic cloud-based deniable filesystem through exploitation of online web services : Store your sensitive data in plain sight

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Glenn Olsson; [2023]
    Nyckelord :Filesystem; Fejk FileSystem; Cloud-based filesystem; Steganograhpic filesystem; Filsystem; Fejk FileSystem; Molnbaserat filsystem; Steganografiskt filsystem;

    Sammanfattning : Many Online Web Services (OWSs) today, such as Flickr and Twitter, provide users with the possibility to post images that are stored on the platform for free. This thesis explores creating a cryptographically secure filesystem that stores its data on an online web service by encoding the encrypted data as images. LÄS MER

  4. 3. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Tiffany Khayyami; Amina Amin; [2022]
    Nyckelord :Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

    Sammanfattning : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. LÄS MER

  5. 4. From words to actions: the effects of the transformation of core values through the physical stores

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Nyckelord :transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Sammanfattning : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. LÄS MER

  7. 5. Do you care, men? Examining the factors that influence men’s attitude towards natural personal care products in Germany and attitude’s impact on purchase intention.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Isabel Ambaum; Zeynep Demir; [2020]
    Nyckelord :Natural personal care products; male consumers; German market; attitude; purchase intention;

    Sammanfattning : The growing consciousness of consumers towards buying products that contain mainly natural ingredients and do not harm the health and the environment drives the growth of the natural personal care market. Additionally, men nowadays care more about their image and self-presentation which lead to an increase of the natural personal care products offered for men. LÄS MER