Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Trademark infringement online : The accountability of internet intermediaries for third-party trademark infringement in the EU and the US

   Magister-uppsats, Uppsala universitet/Juridiska institutionen

   Författare :Philip Lindell; [2020]
   Nyckelord :trademark; intermediary liability; online trademark infringement; safe harbor;

   Sammanfattning : .... LÄS MER

3. 2. Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Anne-Kathrin Adler; [2012]
   Nyckelord :Google AdWords; trademark law; trademark liberalization; trademark infringement; keyword-advertising;

   Sammanfattning : Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. LÄS MER