Sökning: "online-community"

Visar resultat 1 - 5 av 120 uppsatser innehållade ordet online-community.

1. 1. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Shajan Bakir; Joel Arvid Olai; [2024]
   Nyckelord :brand community; customer loyalty; Tesla; Facebook;

   Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

3. 2. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Marlene Penn; [2023]
   Nyckelord :The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

   Sammanfattning : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. LÄS MER

4. 3. The Self-improvement Project : A theoretical analysis on self-discipline & hegemonic masculinity

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Sara Felldin Svensson; Lina Hallberger; [2023]
   Nyckelord :Self-improvement; discourse; discipline; hegemonic masculinity; transnational business masculinity;

   Sammanfattning : While the idea of self-help has historically been associated with women the growing popularity of online self-improvement groups has attracted both sexes. The growing popularity of people like Jordan Peterson and Andrew Tate - who speak of the importance of self-improvement alongside anti-feminist rhetoric - within the Manosphere online community also shows a trend of self-improvement moving towards a male audience. LÄS MER

5. 4. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER

7. 5. To What Extent Have Incels been Recognized as a Threat in Need of Securitization? : In the Case of the United States, Canada and Europe

   Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

   Författare :Melissa Jonsson; [2023]
   Nyckelord :Incels; Securitization; Involuntary Celibates; Security; Logic of Routine;

   Sammanfattning : Involuntary celibates (Incels) are an online community of men who struggle to find sexual and romantic relationships. Some members of the Incel community have increasingly become extreme misogynists and have committed lethal attacks across North America and Europe in response to their sexual frustration and loneliness. LÄS MER