Sökning: "opinion leaders"

Visar resultat 21 - 25 av 180 uppsatser innehållade orden opinion leaders.

1. 21. Viskleken - Från media till mottagare

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Gustav Ohlén; Frida Lahti; [2022]
   Nyckelord :Whistleblowers; whistleblowing; narratives; the hybrid media culture; mass media; social media; the two-step flow of communication model; opinion leaders; crisis communication; crisis situation; Social Sciences;

   Sammanfattning : In recent years whistleblowing has increased. At the same time, the hybrid media culture has allowed whistleblowers to further participate in, and influence narratives. Previous research demonstrates both the increased impact of whistleblowers and the relevance of the two-step flow model in the hybrid media landscape. LÄS MER

3. 22. Faith for the Planet : Perceptions amongst religious and spiritual leaders of sustainability communication - the case of Faith for Ecocide Law

   Master-uppsats, Stockholms universitet/JMK

   Författare :Alina Frank; [2022]
   Nyckelord :Sustainability communication; environment; climate change; rights of nature; Ecocide; Ecocide Law; Faith for Ecocide Law; religion; religious and spiritual leaders; perceptions; attitude; behavior;

   Sammanfattning : The climate crisis is one of the biggest challenges humanity has ever faced, posing severe threats to people around the world. Increased awareness about this crisis as well as a growing call for a more sustainable world can be noted not only by scientists and activists but also in the political and economic sector as well as within religious communities. LÄS MER

4. 23. Politicians’ Instagram personas in relation to Swedish politics : A discourse analysis of personas from a gender point of view of Swedish political party leaders’ Instagram accounts

   Magister-uppsats, Karlstads universitet/Centrum för genusforskning (from 2013)

   Författare :Emelie Bröms; [2022]
   Nyckelord :gender performativity; persona; rhetoric; social media; Instagram; politics; party leaders; political communication; Sweden; persona; retorik; sociala medier; Instagram; partiledare; politik; politisk kommunikation; Sverige; persona; performativitet;

   Sammanfattning : This essay aims to investigate how the leaders for the Swedish parliamentary parties appear on their official Instagram accounts. By conducting a discourse analysis, looking at both text, visual images, and the combination of the two in the Instagram posts, the intention is to analyse how gender is being performed through the rhetorical concept of persona. LÄS MER

5. 24. Konsten att skapa trovärdighet genom reklam på sociala medier. : På vilket sätt påverkas konsumenter av sponsrad produktmarknadsföring i sociala medier?

   Kandidat-uppsats,

   Författare :Erik Sterner; Amanda Åkesson; [2022]
   Nyckelord :Parasocial phenomenon; Trust; Generation Z; Word-of-mouth; Credibility; Communication; Marketing; Advertising; Sponsored posts; Parasociala fenomen; Förtroende; Generation Z; Word-of-mouth; Trovärdighet; Kommunikation; Marknadsföring; Reklam; Sponsrade inlägg;

   Sammanfattning : Sociala medier är idag en stor del av många personers vardag och liv, både internet och olika medier har växt fram på senare år och utvecklas fortfarande i hög takt. Detta har resulterat i ett beteende mönster som blir mer digitalt även i vardagliga sammanhang. LÄS MER

7. 25. För fri opinionsbildning och rättvisa val : En experimentell studie om effekten av transparensmeddelanden vid politisk reklam

   Kandidat-uppsats,

   Författare :Caroline Dahlén; Tilda Oltegen; [2022]
   Nyckelord :credibility; transparency; critical thinking; influencers; political advertising; experiment; trovärdighet; transparens; kritiskt tänkande; influencers; politisk reklam; experiment;

   Sammanfattning : Influencers has developed to be our times opinion leaders and social media has become an arena for political information and discussion. In the most recent years they’ve also become an important part of our current political parties' marketing strategies. This has opened up both great opportunities as well as challenges. LÄS MER