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  1. 1. Achieving Business Advantages of Big Data Investments

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Oscar Bagge; Johanna Lännevall; [2015]
    Nyckelord :customer loyalty; Action Clusters; clustering; segmentation; business advantages; Big Data; customer insights; Technology and Engineering;

    Sammanfattning : Problem definition The distance between customers and retail companies and their customers has been a problem for quite some time. Seeking to increase the customer understanding is a general quest for many retailers to bridge the gap and become more customer oriented. LÄS MER