Sökning: "outil informatique"

Hittade 1 uppsats innehållade orden outil informatique.

  1. 1. ADOPTION OF INNOVATION : A qualitative research about employees' adoption of information technological tool (ERP) within an organization

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Chijioke Innocent Mbachu; Quentin Bizien; [2017]
    Nyckelord :Marketing; Innovation; Adoption; Technology; IT Tool; Enterprise Resource Planning; Organization Factors and Individual Factors.; Marketing; innovation; adoption; technologie; outil informatique; planification des ressources d entreprise; facteurs d organisation et facteurs individuels.; Marknadsföring; Innovation; Adoption; Teknologi; IT Tool; Enterprise Resource Planning; ERP; Organisationsfaktorer och enskilda faktorer.;

    Sammanfattning : Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization. Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. LÄS MER