Sökning: "page"

Visar resultat 1 - 5 av 1076 uppsatser innehållade ordet page.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Local History Awareness : And its Influence on Young People in a Post-Communist Region

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Marwan M. Hassan; [2024]
    Nyckelord :local history; place attachment; regional affiliation; regional pride; civic engagement; social trust; regional identity; mobile learning; mobile website; post-communist communities; retrospective qualitative interviews; Eberswalde; East Germany;

    Sammanfattning : This project explores the impact of a mobile website (MWS) designed to enhance knowledge and interest in local history among residents of Eberswalde as a sample for an Eastern German post-communist city. It aims to strengthen the sense of regional identity and attachment, potentially affecting their decision to remain in or leave the region. LÄS MER

  4. 3. Gå till sida: vart då? : En kvantitativ studie i tillgänglighet, utbud och motivationsrelaterade aspekter inom hypertextuell skönlitteratur för lågstadieelever i svenska skolan

    Uppsats för yrkesexamina på avancerad nivå, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Författare :Jacob Skog; Niclas Larsson; [2024]
    Nyckelord :Hypertext; tillgänglighet; utbud; läsmotivation;

    Sammanfattning : Denna studie undersöker tillgängligheten och utbudet av hypertextuell skönlitteratur i skol- och kommunbibliotek. Förutom antal och placering av hypertextuella böcker graderades även böckerna efter de faktorer som påverkar intern och extern motivation för att kunna analysera dessas korrelation. LÄS MER

  5. 4. Open Innovation or Anti-Competitive Abuse? A Case-Study on the Tesla Patent Pledge under European Union Competition Law

    Magister-uppsats, Göteborgs universitet/Juridiska institutionen

    Författare :Lukas Wenger; [2023-08-11]
    Nyckelord :;

    Sammanfattning : Patent Pledges can be defined as “voluntary commitments by patent holders to limit enforcement of their patents, made to the public or large segments of specific markets”. In terms of IP strategy, it is a relatively new strategy, only having a history of 20 or so years. LÄS MER

  7. 5. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Jonathan Ruus; [2023-03-17]
    Nyckelord :English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

    Sammanfattning : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. LÄS MER