Sökning: "paid media"

Visar resultat 1 - 5 av 163 uppsatser innehållade orden paid media.

1. 1. “Freedom or Death” A Qualitative Content Analysis on Motivation in the Dzhokhar Dudayev and Sheikh al Mansur Battalion

   Master-uppsats, Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Författare :Femke Marije Metz; [2024]
   Nyckelord :Dzhokhar Dudayev Battalion; Identity; Motivation; Qualitative Content Analysis; Sheikh al Mansur Battalion; Ukraine;

   Sammanfattning : This thesis looks at how motivation to fight in war is represented in the social media of the Sheikh al Mansur Battalion and the Dzhokhar Dudayev Battalion. Both battalions are voluntary forces, therefore not conscripted or paid to fight in war. LÄS MER

3. 2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Halilovic; [2023-07-03]
   Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

   Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

4. 3. “MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Martina Davitkova; Hanna Eklund; Ella Engberg; [2023-03-10]
   Nyckelord :kommersiell sharenting; familjevloggare; YouTube; influencers; främre regionen; bakre regionen; fasad; intrycksstyrning; självpresentation; barn; utsända uttryck; överförda uttryck;

   Sammanfattning : EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a specific action. LÄS MER

5. 4. ”It was like a trainwreck that you just couldn’t look away from” : En kvantitativ och kvalitativ innehållsanalys på hur TikTok-publiken interagerar med influencers med psykisk ohälsa

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Josefin Persson; Ella Wesslau; [2023]
   Nyckelord :Mental health; Influencers; Uses and Gratification; Parasocial Interactions; Content analysis; Mixed methods;

   Sammanfattning : Digital hostility has become an issue on social media, while discussing mentalhealth has become more recognized. Previous research has shown that influencersmost likely are not viewed as the ideal victim, thus leading to harassment becominga normalized and accepted behavior directed at them. LÄS MER

7. 5. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Jonsson Martina; [2023]
   Nyckelord :bookfluencers; book content; aspirational labour; affective labour; gifted books; gifted content; social media marketing; attunement; work-net;

   Sammanfattning : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. LÄS MER