Sökning: "parakris"

Hittade 3 uppsatser innehållade ordet parakris.

  1. 1. "A Corona a day, keeps the virus away” - En diskursiv studie om pandemins oväntade offer

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ebba Fridolf; Ida Nordlund; [2020]
    Nyckelord :Parakris; organisationskris; diskurs; Corporate Social Responsibility; CSR; Paracrisis; organizational crisis; discourse; Social Sciences;

    Sammanfattning : This thesis aims to investigate the phenomenon of a paracrisis and the discourses constituting it to understand the stakeholder’s contribution to the paracrisis. The studied paracrisis unfolded in the comment section of the mexican beer brand Coronas Instagram during the global outbreak of the Covid-19 virus. LÄS MER

  3. 2. I ögat av en firestorm- en netnografisk studie om svenska parakrisers dynamik

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Johanna Dovander; Lovisa Bergström; [2019]
    Nyckelord :strategic communication; crisis communication; public relations; paracrisis; firestorm; social media; crisis management; moral cultures; victimhood culture; strategisk kommunikation; kriskommunikation; parakris; sociala medier; krishantering; moralkulturer; offerkultur; Social Sciences;

    Sammanfattning : In Sweden, we increasingly face headlines where organizations are accused of inappropriate statements, offending ads and unethical actions. These firestorms, which emerge without any warnings, cause major challenges for organizations’ marketing communication. LÄS MER

  4. 3. The spark of a paracrisis

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Benjamin Teir; Melica Flygelholm; [2019]
    Nyckelord :paracrisis; new social movements; discourse; Arla; social media; strategic communication; framing; image repair theory; Social Sciences;

    Sammanfattning : This thesis written within the field of strategic communication and digital media, aims to understand how discourse constructs the paracrisis prevailing on the dairy corporation Arla's Instagram account. A social constructivist perspective to reality and a hermeneutic approach to meaning has been the frame of reference for this study. LÄS MER