Sökning: "parasocial interaction theory"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden parasocial interaction theory.

1. 1. Exploring Parasocial Relationships Formed in Isolation

   Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Författare :Gabriela Kamenova; [2024]
   Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

   Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

3. 2. ”It was like a trainwreck that you just couldn’t look away from” : En kvantitativ och kvalitativ innehållsanalys på hur TikTok-publiken interagerar med influencers med psykisk ohälsa

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Josefin Persson; Ella Wesslau; [2023]
   Nyckelord :Mental health; Influencers; Uses and Gratification; Parasocial Interactions; Content analysis; Mixed methods;

   Sammanfattning : Digital hostility has become an issue on social media, while discussing mentalhealth has become more recognized. Previous research has shown that influencersmost likely are not viewed as the ideal victim, thus leading to harassment becominga normalized and accepted behavior directed at them. LÄS MER

4. 3. Unga vuxnas källkritiska förhållningssätt till mediefenomenet podcasts : En undersökning om podcasts och dess trovärdighet som informationskälla

   Kandidat-uppsats,

   Författare :Matilda Tönning; Freja Åhrén; [2023]
   Nyckelord :Podcast; Source Credibility; Media; Trustworthy Media; Podcast Hosts; Audio Consumption.; Podcast; källkritik; Media; Tillförlitlig Media; Ljudkonsumtion; Podcastvärd.;

   Sammanfattning : This article aims towards developing further understanding regarding the relation between the media phenomenon podcasts and source credibility amongst young adults in Sweden. Furthermore, the foundation for this essay is based on the previous and current empiricism regarding both podcasts and source credibility. LÄS MER

5. 4. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesca Scriboni; Yasmine Ferchichi; [2023]
   Nyckelord :Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER

7. 5. Musikartister, ”ledare eller inte?” : En kvalitativ intervjustudie med svenska musikartister utifrån teorier om pedagogiskt ledarskap.

   Master-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

   Författare :Victor Forssman; [2023]
   Nyckelord :Leadership; Influence; Role Model; Music Artist; Fans; Followers; Society; Pedagogical Leadership; Educational Leadership; Music Business; Ledarskap; Inflytande; Förebild; Musikartist; Följare; Samhälle; Pedagogiskt ledarskap; Musikbransch;

   Sammanfattning : The purpose of this thesis is to develop understanding about: in what ways Swedish music artists become leaders for their followers from theories of Educational/Pedagogical Leadership; Music Artists’ perceptions of leadership and influence in a music-artist-follower-context; And the preconditions, opportunities and needs of learning on this topic amongst music artists. The background of this research is the importance of understanding these aspects in a rapidly developing society, where music artists are gaining more prominent roles and influence. LÄS MER