Sökning: "parent’s shopping behavior"

Hittade 4 uppsatser innehållade orden parent’s shopping behavior.

  1. 1. Family buying behaviour : parents’ perspective of children influence on their buying behaviour

    Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Elda Ali; Tereza Kerpčarová; [2019]
    Nyckelord :Family Buying Behaviour; Influence Strategies; Family Structure; Number of Children; Age of Children; Aggressive Strategy; Persuasion Strategy; Rational Strategy; Knowledge Strategy; Emotional Strategy;

    Sammanfattning : Even though power and influence of children on family buying behavior is growing little is known about their involvement. Previous studies of family and household consumption often neglect the role of children in decision-making, but nowadays, children are becoming one of the most powerful influencers in family buying behavior. LÄS MER

  3. 2. Barnens kläder och barnens kön : Könsneutral exponering som problem i butik

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linnea Borg; Melina Gotstig; Hanna Sköld; [2017]
    Nyckelord :visual merchandising; gender neutral; girl-and boy clothes; parent’s shopping behavior; gender norms; butikskommunikation; könsneutralitet; flickkläder; pojkkläder; föräldrars shoppingvanor; könsnormer;

    Sammanfattning : Physical stores are facing challenges in the retail market when more customers choose to shop online. As to the competition, it has become more important to stand out, especially through visual merchandising which implicate the stores visual communication towards the customers. LÄS MER

  4. 3. Av gammal vana : En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Beata Henriksson; Jennie Friberg; [2014]
    Nyckelord :E-commerce; Groceries; Consumer behaviour; Sales channels; Dimensions of Innovations; Focus groups; E-handel; Livsmedel; Konsumentbeteende; Försäljningskanaler; Innovationers dimensioner; Fokusgrupper;

    Sammanfattning : The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase. LÄS MER

  5. 4. Children's Influence -Regarding Home Delivery Grocery Bags with Familyfood Optima AB in Focus.

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Josefin Haglund; Sophie Stenberg; [2012]
    Nyckelord :Children’s influence; Pester Power; Parental Yielding; Purchasing Decision; Home Delivery Grocery bags; Familyfood Optima AB;

    Sammanfattning : Background Children are influencing the family’s decision making process regarding food products. The children’s spending power is increasing and they become consumers in an early age. LÄS MER