Sökning: "parfelt"

Hittade 2 uppsatser innehållade ordet parfelt.

1. 1. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Towe Ahrnbom; Lisa Parfelt; [2013]
   Nyckelord :LED technology; Perimeter advertising; Football; Recall; Dual-task situation;

   Sammanfattning : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. LÄS MER

3. 2. Advertising - Then and Now, "A qualitative study of Internets effect on advertisement strategies"

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Towe Ahrnbom; Lisa Parfelt; [2011]
   Nyckelord :Advertising; Internet; Social Media; Marketing; Superbrands;

   Sammanfattning : With the rapid growth on Internet and the change in customers' attitude and behavior towards digital media channels today, advertisers can expand their traditional advertisement strategy towards a more digital advertisement strategy. Thanks to technological progress, new ways of building creative campaigns now exists. LÄS MER